Marktgröße (TAM / SAM / SOM)

Was es ist

TAM/SAM/SOM with sources and sanity checks. The goal is defensible order-of-magnitude, not fantasy billions.

Warum es wichtig ist

Markets are easy to overstate; investors remember inconsistent TAM stories. Defensible sizing builds credibility and sets strategic boundaries.

Für wen

Fundraising founders, strategists sizing new segments, and board conversations about opportunity ceiling.

Was drin ist

• Definition of the market boundary
• Top-down and bottom-up estimates
• Sensitivity notes and citations to update

Wann du es nutzt

Fundraising narrative, board discussions, and strategic pivots.

Nach der Generierung

Footnote sources in decks, stress-test assumptions when pricing changes, and align the revenue model narrative to the same market boundaries.