Tamaño de mercado (TAM / SAM / SOM)

Qué es

TAM/SAM/SOM with sources and sanity checks. The goal is defensible order-of-magnitude, not fantasy billions.

Por qué importa

Markets are easy to overstate; investors remember inconsistent TAM stories. Defensible sizing builds credibility and sets strategic boundaries.

Para quién es

Fundraising founders, strategists sizing new segments, and board conversations about opportunity ceiling.

Qué incluye

• Definition of the market boundary
• Top-down and bottom-up estimates
• Sensitivity notes and citations to update

Cuándo usarlo

Fundraising narrative, board discussions, and strategic pivots.

Después de generarlo

Footnote sources in decks, stress-test assumptions when pricing changes, and align the revenue model narrative to the same market boundaries.