Investor documents
Revenue Model
How you make money: pricing logic, unit economics outline, and billable surfaces.
Example output
Sample document
Full-depth fictional StartupDrafter example — the same section structure, narrative quality, and conservative break-even economics you get from your own plan. Industry-standard length for review before you buy. View only, no download.
revenue-model.md
View onlyRevenue Model — StartupDrafter
Pricing Strategy
Value metric: one startup project (idea → linked plan → investor documents).
List price logic: €59.99 list positions against €3k+ consultant day-rates and €40/mo planning subscriptions; €29.99 early bird reduces friction during beta while COGS are measured.
Discount policy: Waitlist coupon 50% off first project at launch; accelerator partner codes capped at 20% to protect margin floor.
Packaging
| Tier | Price (early bird) | Who | Includes |
|---|---|---|---|
| Builder | €29.99 | First-time founders, one venture | Full workspace, 100 tokens, 16 documents, all export formats |
| Token top-up | €12.99 | Active project needing more refinement | +100 interaction tokens |
No subscription tier in MVP — reduces churn anxiety and support burden.
Unit Economics (early bird, current)
| Line item | Amount | Notes |
|---|---|---|
| Revenue | €29.99 | Paddle-inclusive |
| Inference + doc generation | −€11.20 | Full pipeline + avg refinements |
| Hosting + observability | −€1.10 | VPS, PostHog, email |
| Payment + email | −€1.85 | Paddle fees, Resend |
| Support (blended) | −€3.40 | Async email, ~12 min/project |
| Gross profit | €11.44 (~38%) | Before fixed overhead |
| Fixed overhead allocation | −€10.90 | Eng, content, founder time |
| Net per project | ~€0.54 | Near break-even per sale |
Formula: Gross profit = Revenue − variable COGS; target 45% gross margin via caching and model routing by Q4.
Revenue Drivers
- Qualified landing visits × checkout conversion × ASP.
- Top-up attach rate among projects exceeding 100 tokens (~18% in pilots).
- SEO compounding — intent pages for document types and comparisons.
Expansion Levers (post-PMF)
- Cofounder seat add-on
- Accelerator cohort licenses
- Premium human review upsell (partners, not in-house at first)
What it is
Pricing tiers, packaging, and the story of how revenue scales with usage or seats. Connects to financial projections.
Why it matters
Pricing is strategy. A clear revenue model explains how money scales with usage, seats, or transactions—linking product choices to financials.
Who it's for
Founders, finance-light operators, and investor conversations on monetization and expansion.
What you'll find inside
- Pricing hypothesis and rationale
- Revenue streams and expansion levers
- Early unit economics (CAC/LTV placeholders)
When to use it
Investor decks, pilot contracts, and internal pricing debates.
After you generate it
Paste summaries into projections, test packaging with pilots, and reconcile with the financial projection doc before a round.