Investor documents
Every document, explained
Short guides for founders: purpose, typical sections, and how each deliverable expresses your business plan.
Business & strategy
How you make money, who you serve, and why you win—expressed in frameworks operators and investors already recognize.
- Executive Summary
Two-minute story spine: problem, customer, wedge, and ask—consistent with everything below.
- Lean Canvas
Nine-box trade-offs so the team agrees on segments, pains, channels, and economics.
- Value Proposition
Outcome, buyer, and differentiation without buzzwords—feeds copy and pitch Q&A.
- SWOT Analysis
Honest strengths/weaknesses with mitigations—not generic filler.
- Competitor Analysis
Who else solves it, how they position, and where you concede or lead.
- Revenue Model
Packaging, pricing logic, and how revenue scales with usage or seats.
Product & execution
What you ship first, how you sequence work, and how you de-risk delivery before you over-hire.
- MVP Definition
Scope, non-goals, and success signals for a shippable first version.
- Basic Roadmap
Now / next / later with dependencies—directional, not fantasy Gantt.
- Risk & Validation Report
Leap-of-faith assumptions, cheap tests, and kill criteria.
- Product Requirements Document (PRD)
Stories, edge cases, and metrics clear enough for engineers and AI to build from.
Investor & growth
Outward-facing narrative, market proof, and the artifacts people forward after a first meeting.
- Elevator Pitch
30s / 60s hooks with a clear ask—written to be spoken aloud.
- Investor One-Pager
Dense one-scroll PDF: traction, market, model, team, use of funds.
- Go-To-Market Strategy
ICP, channel tests, and a 90-day sequence to find repeatable motion.
- Market Sizing (TAM / SAM / SOM)
TAM / SAM / SOM with sources and sanity checks—not vanity billions.
- Financial Projection
Driver-based 12–36 month view of revenue, costs, and runway story.
- Pitch Deck
A generated pitch deck—slide-ready copy grounded in your traction and market work.