Investor documents
Value Proposition
Clarify the promise you make to customers and the usual structure of this document.
Example output
Sample document
Full-depth fictional StartupDrafter example — the same section structure, narrative quality, and conservative break-even economics you get from your own plan. Industry-standard length for review before you buy. View only, no download.
value-proposition.md
View onlyValue Proposition — StartupDrafter
Target Customer
Persona: Alex, technical solo founder, pre-seed B2B SaaS, first fundraise. Spends evenings on product and weekends on “the deck.” Has tried Notion templates and ChatGPT but dreads another all-night copy-paste session before an accelerator deadline.
Day-in-the-life hook: Opens laptop Sunday 9pm with three browser tabs — half-finished canvas, ChatGPT thread, spreadsheet — and still no single source of truth for investors Monday.
Jobs To Be Done
| Job | Type | Priority |
|---|---|---|
| Produce investor-ready materials before a fixed deadline | Functional | 1 |
| Defend assumptions consistently in meetings | Functional | 2 |
| Learn what “good” looks like for first-time planning | Emotional | 3 |
| Look prepared to cofounders and mentors | Social | 4 |
Pains
- Inconsistency — deck, canvas, and model tell different stories (severity: high).
- Prompt fatigue — hours re-explaining context to generic AI (high).
- Subscription fatigue — another €40/mo tool before revenue (medium).
- Blank-page paralysis — knows investors expect sections they cannot name (medium).
Gains
- First complete draft in under an hour after a short interview.
- Sixteen standard deliverables without re-entering data.
- Confidence in Q&A because numbers trace to one plan.
- Export formats investors actually accept (PDF, PPTX, XLSX).
Products & Services
- Guided AI discovery interview
- Linked Core Business Logic workspace
- AI assistants for refinement
- Sixteen document types generated on demand
- Per-project pricing, no lock-in subscription
Pain Relievers
| Pain | How we relieve it |
|---|---|
| Inconsistency | Single assumption graph feeds every export |
| Prompt fatigue | Interview captures context once; assistants use project memory |
| Subscription fatigue | One-time project purchase |
| Blank-page paralysis | Consultant-style section scaffolding built in |
Gain Creators
Structured interview teaches what investors expect while producing the artifact. Linked updates mean iteration is edit-once, not rebuild-three-docs. Sample gallery on marketing site proves depth before purchase.
Differentiation
vs ChatGPT: Linked plan, investor frameworks, export pipeline — not a chat thread.
vs templates: Tailored to founder inputs, not placeholder lorem ipsum.
vs LivePlan: Faster setup, one-time price, built for fundraise outputs not ongoing bookkeeping.
vs agencies: Minutes and €30 vs weeks and €5k+.
What it is
A crisp statement of the outcome you deliver, for whom, and why you win versus status quo. It feeds messaging, landing copy, and investor questions about differentiation.
Why it matters
Vague positioning wastes ad spend and sales cycles. A sharp value proposition keeps homepage, deck, and outbound pointing in the same direction.
Who it's for
Founders owning go-to-market, marketers testing messaging, and sales when deals stall on “why switch?”
What you'll find inside
- Jobs-to-be-done and pains relieved
- Gain creators and proof points
- Competitive contrast without buzzwords
When to use it
Homepage hero tests, sales decks, and any moment someone asks “why you?”
After you generate it
A/B test hero lines, drop bullets into slide footers, and revisit after major customer interviews or when a competitor moves.