Go-to-Market-Strategie

Was es ist

A playbook for moving from founder-led sales to repeatable motion: ICP, channel tests, funnel assumptions, and launch waves.

Warum es wichtig ist

Product-market fit is not only product—it is distribution. A GTM doc connects ICP, channels, and sequencing so spend and hires follow a thesis.

Für wen

Founder-led sales teams, first marketing hire briefs, and investor questions on how customers actually arrive.

Was drin ist

• ICP and buying triggers
• Channel hypotheses with success metrics
• 90-day GTM sequence and budget hints

Wann du es nutzt

Launch planning, marketing hire briefs, and investor questions on distribution.

Nach der Generierung

Run channel tests against the stated hypotheses, revisit after CAC signals, and use the 90-day slice as a standing launch checklist.