Estrategia go-to-market

Qué es

A playbook for moving from founder-led sales to repeatable motion: ICP, channel tests, funnel assumptions, and launch waves.

Por qué importa

Product-market fit is not only product—it is distribution. A GTM doc connects ICP, channels, and sequencing so spend and hires follow a thesis.

Para quién es

Founder-led sales teams, first marketing hire briefs, and investor questions on how customers actually arrive.

Qué incluye

• ICP and buying triggers
• Channel hypotheses with success metrics
• 90-day GTM sequence and budget hints

Cuándo usarlo

Launch planning, marketing hire briefs, and investor questions on distribution.

Después de generarlo

Run channel tests against the stated hypotheses, revisit after CAC signals, and use the 90-day slice as a standing launch checklist.