Pazara giriş stratejisi

Nedir

A playbook for moving from founder-led sales to repeatable motion: ICP, channel tests, funnel assumptions, and launch waves.

Neden önemli

Product-market fit is not only product—it is distribution. A GTM doc connects ICP, channels, and sequencing so spend and hires follow a thesis.

Kimler için

Founder-led sales teams, first marketing hire briefs, and investor questions on how customers actually arrive.

İçinde neler var

• ICP and buying triggers
• Channel hypotheses with success metrics
• 90-day GTM sequence and budget hints

Ne zaman kullanılır

Launch planning, marketing hire briefs, and investor questions on distribution.

Ürettikten sonra

Run channel tests against the stated hypotheses, revisit after CAC signals, and use the 90-day slice as a standing launch checklist.