Document guides
Go-To-Market Strategy
What it is
A playbook for moving from founder-led sales to repeatable motion: ICP, channel tests, funnel assumptions, and launch waves.
Why it matters
Product-market fit is not only product—it is distribution. A GTM doc connects ICP, channels, and sequencing so spend and hires follow a thesis.
Who it's for
Founder-led sales teams, first marketing hire briefs, and investor questions on how customers actually arrive.
What you'll find inside
- ICP and buying triggers
- Channel hypotheses with success metrics
- 90-day GTM sequence and budget hints
When to use it
Launch planning, marketing hire briefs, and investor questions on distribution.
After you generate it
Run channel tests against the stated hypotheses, revisit after CAC signals, and use the 90-day slice as a standing launch checklist.